According to Wikipedia “Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases”.
That’s a great description but how do you decide on how to get the most bang for your content marketing buck?
# 1. Transform your website into a lively business community
# 2. Start and maintain a business blog
# 3. Write guest posts for other blogs in your industry
# 4. Comment on other blogs
# 5. Create and use infographics
# 6. Create an E-book
# 7. Do video/audio interviews
# 8. Create an event/conference (or even just a Facebook or Twitter chat)
# 9. Create a new award/s
# 10. Build a mobile app