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Why Customers And Prospects Expect Clearer Rules About Content Marketing


ByR “Ray” Wang – http://bit.ly/zTAIx2 @rwang0
Original Mission Improves Engagement Through RelevancyContent marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects.  Marketers can improve the likelihood of engagement through the creation and sharing of relevant information.
Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events.Content marketers believe that educating a customers with high quality information will improve the likelihood of a sale due to brand association with expertise and thought leadership.Content marketing is a powerful and effective approach when done well.
Continue reading: http://onforb.es/wfp4Vi 
Via www.forbes.com



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