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When is The Social Curation Bubble Going to Burst?


By Bobbie Johnson – http://bit.ly/zJGPy5 @bobbiejohnson
French startup Pearltrees just scored another $6 million to help scale up its social curation service that helps people save, sort and share what they find on the web. But with dozens of services in play, is this a bubble waiting to pop?
You just can’t move for social curation services right now.
The biggest noise might be coming from Pinterest, which is growing like a weed — but whether it’s the new-look Delicious, Switzerland’s Paperli, shopping curation site Svpply, image service Mlkshk or another site, the fact is that almost everybody seems to want to help you save and sort and share the things you find on the web right now.
Social curation exists in a complex space for organization and discovery that overlaps with everything from to-do lists to tagging, from bookmarking to recommendations… and, of course, big sharing platforms like Facebook, Twitter and Tumblr. To say it’s a competitive area is an understatement.
But there’s an extra difficulty, too, for this new breed of social curation services. Getting something out of them requires some significant effort from users, because they have to explicitly engage with the product to get the most out of it. For the most part, the quality of information you can get out of a service like Pearltrees is directly correlated to the amount of effort you put in — a spin on the idea of participation inequality better known as “1 percent rule”.
Creation is very difficult. Curation is hard. Consumption, on the other hand, is relatively easy. That’s why a site like Tumblr can go crazy, because it balances each element of that pyramid perfectly.
Great Article to read here: http://bit.ly/zSNCn2 
Via gigaom.com



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