By Dion Hinchcliffe – http://bit.ly/y0OdB7 @dhinchcliffe
As we see large organizations try to apply social across the board, to marketing, sales, product development, workforce collaboration, and customer care, the size and scope of the strategy effort often becomes 1) large and unwieldy and 2) hard to coordinate and align across the various areas of responsibility in the organization.
Business leaders very much want intellectual control over their social business evolution, but the bigger the effort is, the longer it takes and the less likely it is that they will maintain effective oversight.
Centralized strategy that encompasses everything, as more and more things become social, means that the strategy is usually quite challenging to maintain, keep updated, and meaningfully communicate across the organization.
Sustained focus on a particular business function while maintaining a broader view of the whole organization seems to be the success factor for a strategy effort.
Questions that seems to come up most often:
What are the necessary moving parts in a social business strategy?
What exactly needs to be included and what can be left out?
These break down to the following topics: – http://bit.ly/zCY4Yb
What Not To Leave Out Of Your Social Business Strategy
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.
SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them
The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing
The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.
This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.