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The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

By Cheryl K. Burgess
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology.
Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and move beyond the linear, process-driven approach to dynamic, collaborative, networked organizations. Executing these changes may prove difficult, but it’s imperative for forward-looking organizations to be competitive in the global bazaar of the digitally powered landscape.
What Does Social Business Really Mean?Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs.
To achieve this, successful businesses must align their core goals and objectives in cross-enterprise collaboration and create a socially integrated organizational blueprint that focuses on people and culture.
Reason for Social Business?Simply put, unless a company communicates well internally, it will not be able to communicate its brands effectively to the public. Social business deepens internal and external business relationships, which builds brand awareness and in turn drives profits. Companies that embrace social business will build stronger relationships and make better decisions with their employees, business partners and customers.

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