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The Rise and Rise of Pinterest and Our Love of Digital Curation

By Scott Goodson – @scottfrog
There’s a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a new virtual pinboard site that everyone’s talking…
If you look at recent stats, it’s clearly becoming the next big thing. The number of visitors went up nearly 430% between September and December last year, reaching 7.21million users worldwide. That’s a huge leap and one that really makes you sit up and take notice.What’s even more fascinating is that Pinterest drives more web traffic to other sites than Google+, LinkedIn and YouTube combined. That’s combined.So why the sudden surge in popularity? After all, Pinterest has been around since early 2010 and it’s been a bit of a slow burner.Well, it’s down to several reasons:
There’s currently a big love of visual communication. We can’t get enough of poring over stunning images of people, places, fashion, food and photography. Nothing supports this movement more than Pinterest.
You also have to consider our increasingly busy lives and how they have determined our Internet habits. Today, we haven’t got time to hang about.
We want things fast. Pinterest allows us do to this and quickly make sense of the masses of information out there.
It’s also a ‘digital curation of content’, something that has become the new buzzword in digital circles. It means we bring content together in one space and share it with others.Of course, curation has been around for some time. We’ve already seen it with RSS feeds, Twitter and even blogs. Pinterest is now taking it one step further and allowing us to share anything we come across on the web.Buzzword or not, ‘curation’ is here to stay. 

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