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Social Media Marketing in the UK – Who’s Doing What?


By Dave Chaffey – http://bit.ly/yqHnS8 @DaveChaffey
The Social Media Benchmark   –  http://bit.ly/zbqW0z is a new, six-monthly study exploring how marketers are adapting to, investing in and getting value from social media.
This is a major, ongoing initiative from The Chartered Institute of Marketing which is supported by Ipsos ASI and Bloomberg. You can see from the names behind this research is not just, a poll, instead it’s a major research programme.
It’s intended to help companies understand how they can get value from social media marketing through publishing regular waves to benchmark against.
The first wave of 1500 marketers was surveyed late in 2011 and announced last week with the next wave due in June.
The detailed research hasn’t been published, but a useful summary in the form of this Infographic has been published.
Although interesting, it’s possibly the longest, densest Infographic ever, so I’ll pick out what caught my eye first… http://bit.ly/yv4SS1 
Via www.smartinsights.com



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