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Leveraging Content to Drive Awareness, Permission and Sale

By Danyl Bosomworth – @danny_boy
What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage your visitors?
First and foremost; invest in the very best branded content that you can afford to create, seed and syndicate.
This is particularly true if you’re a small business or startup who can’t afford substantial media investment, but many large brands are also profiting from content marketing.
The inbound marketing funnel Infographic: 

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