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Is Creativity Missing In Content Marketing?

By Chris Perry – 
More than a decade after “content is king” ascended as a central tenet of digital media, the very term itself – content – has become marketing’s biggest buzzword.
“Shares, retweets, reblogs and repins are digital equivalents of the copy button. The challenge though is there are too many copies, too much content for us now to mentally process. And marketers are driving straight into the pile-up. For some, copy-and-paste is a brand habit; too many brands cram digital and social presence with content like it’s paid media inventory of the past.”
Earning attention and engagement requires original ideas that go beyond republishing content you have on the shelf.
That is you want to be seen “above the fold” where attention takes focus.
Here are a few starter principles to keep in mind:

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