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How to Turn Social Feedback into Valuable Business Data

By Joshua March – @joshuamarch
If you have a social media presence, you’re already generating valuable data. The next step is to prevent it slipping through the cracks.
It seems most companies understand that they need to take advantage of social feedback; however, many aren’t doing anything about it.
In fact, 85% of marketers think that customer insight is the best potential advantage of using social media, but only 6% of businesses are actually using social media to collect customer feedback, according to a late 2010 Survey. 
Why is Social Insight So Valuable?For starters, it’s real and organic; marketers can escape the barriers posed by contrived feedback methods, and get direct access to their customers’ real opinions.
The more conversations you have, the greater potential you have to learn something, but the data can be difficult to extract.
Conversocial looked at the different messages retailers receive on Facebook and Twitter. 

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