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How Content Turns Prospects Into Customers

By Patricia Redsicker – 

How do you attract passionate customers?What can you do to cut through the noise and get people to notice what you have to say?
The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.
Why Content?
It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”
Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?
I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.
Given the opportunity to influence an online audience of potential customers, they simply show up without preparing a compelling message.
No wonder they don’t see the results they want with their social media campaigns. 

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