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Content Marketing Pulls Prospects In [Chart]

By Heidi Cohen – @heidicohen
Content marketing continues to gain traction among marketers, both B2C and B2B because it attracts and invites prospects and customers in without hitting them over the head with price-oriented promotions.
As a marketer or organization where should you focus your content marketing to meet your business goals?
Heidi has outlined 18 Major Options with description, rationale and how to extend their use:

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