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Bounce Rate Demystified

By KISSmetrics
If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website.
But, do you know anything about how it’s calculated, what your industry’s average bounce rate is or even what factors affect your bounce rate?
According to this data, the average bounce rate is 40%, which is interesting. But whether your target bounce rate should be 40%, 30% or 15% depends on your industry, what type of page (home page, product page, which product, etc), and even what traffic source or referring keyword.
This Infographic shows you visually how various industries can vary in average bounce rate, for example, along with some tips on how you can move the needle in the right direction on your own pages, giving you answers to help you improve your bounce rate.
Download PDF version here:

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