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Big Businesses Lag in Social Media Uptake

By Madeleine Ross – @bandt
Only a handful of the big Australian Brands are using social media effectively, according to a new study from online marketing evaluator eMarketingConnected. – 
Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using each of the social channels, including Facebook, Twitter, LinkedIn and YouTube.
The Report, which lifts the lid on the social media habits of Australia’s BRW top 500 organisations, revealed that only 12% of all the organisations studied use all four of these social networks and 31% are not using social media at all.
Of the organisations using the four networks, the most popular with followers are Telstra, Optus, Qantas, Virgin Australia, Myer, Monash University and the University of Sydney.
According to the Report, the social media channel drawing the most consumer attention is Facebook, but only 2% of the companies studied hold a whopping 49% of the total number of Facebook followers identified for the report.Continue – 

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