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Are Content Curators The Power Behind Social Media Influence?

By Neicole Crepeau – @neicolec
Are you overlooking some of the most powerful influencers on the social web?Content Curators:How are you sharing content and influence online?
Content Curators —People who make a practice of finding content relevant to their friends and followers, and then sharing links to that content.
There is an elite subset of people who proactively seek out and share content. I know, because I’m one of them. I comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter.ExactTarget calls these people “megaphones” and says:“Megaphones want to connect, educate, and share resources and information online with others. These consumers clearly fall into the ‘influencer’ category—meaning they can impact a brand’s bottom line—but Megaphones represent an especially elite group that takes their online interactions very seriously.“ExactTarget’s research  –, shows that only 7% of online users are megaphones.
Why are these folks important? Because they are influencers.Continue – 

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