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A Sustainable 6-Step Process for Creating Engaging Blog Posts


By Thomas Clifford – http://bit.ly/yX4aam @ThomasClifford
CMI’s 2012 B2B Content Marketing Research Survey – http://bit.ly/y7B6xe indicates the largest challenge (for 41% of respondents) is “producing the kind of content that engages prospects and customers.” Download Entire Report Here:  http://bit.ly/znE8qS 
Tied to that challenge is the ability for content marketers to create emotionally compelling content through a sustainable process.
Add to that mix, how does one find the time to accomplish this?
Over time, I’ve developed a six-step process that can help resolve these three challenges, especially when writing blog posts.The process is easy, fast, and can yield enough content for a full-length article that can be repurposed later for even more content.
The process works particularly well when dealing with topics you may not be familiar with, or when you’re pressed for time (or both).
You’ll need to start by interviewing someone who is knowledgeable about the subject you’re writing about.
The interview process consists of six steps:http://bit.ly/xhWZhZ 
Via www.contentmarketinginstitute.com



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