By Sudha Jamthe - http://bit.ly/wZz8SH @sujamthe
Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues.
There are five metrics that accurately measure success in terms of ROI and revenues from social media for all enterprises, both big and small, B2B and consumer web, and across multiple geographies.
The following post provides case studies for three of these five metrics. [I will outline the other two metrics in a subsequent post.] http://bit.ly/xFBpph
Via gigaom.com
540 Posts in Total
