By Mark Schaefer
While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss —
“Why are we doing this?”
The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc. But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important.
The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!
25 Non-Financial Benefits of Business Blogging
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.
SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them
The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing
The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.
Compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.
This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.