By Mark Schaefer
While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss —
“Why are we doing this?”
The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc. But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important.
The business benefits of blogging are well-known but there might be even more intangible rewards that can benefit your business. Here are 25 ideas!