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20 Free Tools to Evaluate Social Media | @dirktherabbit

Not measurement, evaluation.
Tools that will give you some form of meaningful data that you can use in reports. And ones that don’t cost anything.
This is by no means an extensive list, there are other tools around in addition to these, but even a few of them together will provide you with meaningful intelligence.
Finally a word on consistency and tracking these tools over time. You will only get the best out of them if you use them regularly.
For example, whatever the benefits or otherwise of Klout, it does give you the ability to benchmark yourself against your peers and also track progress on a week by by week basis to see if you are improving or if things are getting worse.
As a result, our advice would be to choose a handful of the following tools and stick with them.The 20 are as follows:

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