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Monthly Archives: February 2012

7 Facebook Tools You Can Use To Build A Movement Plus #Infographic

By Eric Schwamberger – @cyberialab Nearly 90% of non-profits have a Facebook page, with an average of 6,376 friends in their communities. Non-profits, foundations and businesses are increasingly using Facebook’s toolbox to connect with consumers’ conscience, bring like-minded individuals together and spur action. Social media drives social change. So, how can you start building your own […]

The Seven Needs of Real-Time Curators

By Robert Scoble – @Scobleizer But NONE of the real time tools/systems like Google Buzz, Facebook, Twitter, YouTube, Flickr, give curators the tools that they need to do their work efficiently. This is a guide for how we can build “info molecules” that have a lot more value than the atomic world we live in now”A Curator is […]

Are Content Curators The Power Behind Social Media Influence?

By Neicole Crepeau – @neicolec Are you overlooking some of the most powerful influencers on the social web?Content Curators:How are you sharing content and influence online? Content Curators —People who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. There is an elite subset of people who […]

Leveraging Content to Drive Awareness, Permission and Sale

By Danyl Bosomworth – @danny_boy What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage your visitors? First and foremost; invest in the very best branded content that you can afford to create, seed and syndicate. This is particularly true […]

Content Marketing Pulls Prospects In [Chart]

By Heidi Cohen – @heidicohen Content marketing continues to gain traction among marketers, both B2C and B2B because it attracts and invites prospects and customers in without hitting them over the head with price-oriented promotions. As a marketer or organization where should you focus your content marketing to meet your business goals? Heidi has outlined 18 Major Options […]

How to Turn Social Feedback into Valuable Business Data

By Joshua March – @joshuamarch If you have a social media presence, you’re already generating valuable data. The next step is to prevent it slipping through the cracks. It seems most companies understand that they need to take advantage of social feedback; however, many aren’t doing anything about it. In fact, 85% of marketers think that customer insight […]

Is Foursquare a Waste of Time? – Plus #Infographic

By Jeff Bullas – @jeffbullas Social Media Networks sometimes seem a bit schizophrenic. They are both a place to play and socialize and increasingly they are also where you can market your business. Foursquare is one of those social networks that aims to combine work and play. The Rise of Location Based Social Apps The development and rapid […]