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The Trap of Social Media Noise @thisissethsblog

Via Scoop.itSocial-Business-Marketing

If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their… Relentlessly Focus. Prune Your Message and Your List … Build a Reputation that’s Worth Owning and an Audience that Cares. Only one of these strategies builds an asset of value.

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