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Marketers Struggle With Social Media @MediaPost @CMO_Council

Via Scoop.itSocial-Business-Marketing

Marketers are struggling to fully integrate social into their overarching marketing strategies, according to a new report from the Chief Marketing Officer Council. Marketers are investing in social media. People are logging in and “liking” their favorite brands. But this is where the synergies begin to weaken, according to the CMO Council in “The Variance in the Social Brand Experience.” –

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