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Monthly Archives: November 2010

The Language of Love in Social Media-New Rules for Brand Engagement

Firefly Millward Brown [fireflymb.com] has conducted the first global qualitative research study into consumers general attitudes and behaviours towards brands in social media. The Research [download summary report], which includes in-depth discussions with organizations as well as hundreds of consumers across 15 countries; providing companies and their brands with valuable insight into how to navigate […]

Almost Ninety per cent of Australian Internet Users now Making Online Transactions

New research by the Australian Communications and Media Authority reveals Australian consumers are increasingly embracing the digital economy, with 88% of household internet users undertaking one or more¬† e-commerce activities and 69% purchasing at least one good or service in the last six months. These are suggestive of increasing consumer confidence with making online transactions, […]

The Socialization of Brands – Global Trends in Social Networks @askdebra

Global Trends in Social Networks – The Socialization of Brands by: Debra Askanase I’m always on the ¬†lookout for good international data about the use of social media and social networks. Each year, I eagerly await the results of Universal McCann Wave Study on Social Media. Since 2006, Universal McCann has been surveying active internet […]