5 Things About the Internet-Australia

by Brian Giesen

Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen:

Internet Use: 14.84 million Australians used the Internet in the past month

Stickiest Site: Facebook is responsible for 90% of all time spent on social media sites in Australia

Social: Over 70% of Australian Internet users visited a social media site in the past month

Peak Times: 5PM & Mondays are the heaviest times of the week for Internet use

Mobile Web: Mobile Web usage jumped in the past month – more than 250K Australians accessed the Web through a mobile device

Good to see we remain the most Facebook-addicted country in the world!

Please See Original Post

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2 Responses to Things About the Internet (in Australia)

Nick Holmes a Court (BuzzNumbers) Says:
September 20th, 2010 at 6:58 pm

Great stats, thanks Brian!

Nice to see a stat on Aussie Twitter usage which I hadn’t seen before.

14.84M Aussies on the Internet, 1.42M used Twitter¦ If I’m reading this right then 9.5% of Australian Internet users use Twitter

Cheers

Nick @BuzzNumbers

Jonathon Says:
September 20th, 2010 at 8:27 pm

@Nick
I believe it would be higher than that due to those accessing twitter through Smartphone/iPad apps. the above stat refers to twitter.com UVs only, so actual user number might be 30%(?) higher

Tags: Australia, Brand, Digital media, Facebook, Twitter