Online Brand Monitoring – Essential for Business
Where to Start with Social Media Marketing?
| » Clearly Define Business Goals | » Define Marketing Objectives |
| » Define Measurement and KPIs | » Social Media Monitoring [learning to listen] |
| » Assess Receptiveness to Social Media Marketing | » Ability to Engage |
[Source: Forrester Research, Bazaarvoice ]
Why Monitor Social Media?
| » Listening and monitoring | » Support loyalty programs |
| » Influencer identification | » Competitive analysis |
| » Customer support | » Market research |
| » Engaging with customers | » SEO and link building |
| » Reputation management |
Check out Dean Westervelt’s Presentation at the Online Marketing Summit

Tags: Business, Forrester, Internet Marketing, Market Research, Marketing and Advertising, Social Media, Social Media Monitoring








