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Online Brand Monitoring -- Essential for Business

Online Brand Monitoring-Essential for Business

Online Brand Monitoring Essential for Business

Where to Start with Social Media Marketing?


» Clearly Define Business Goals » Define Marketing Objectives
» Define Measurement and KPIs » Social Media Monitoring [learning to listen]
» Assess Receptiveness to Social Media Marketing » Ability to Engage

[Source: Forrester Research, Bazaarvoice ]

Online Brand Monitoring -- Essential for Business

Why Monitor Social Media?


» Listening and monitoring » Support loyalty programs
» Influencer identification » Competitive analysis
» Customer support » Market research
» Engaging with customers » SEO and link building
» Reputation management

Check out Dean Westervelt’s Presentation at the Online Marketing Summit



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6 comments
harley davidson
harley davidson

Gratitude is the sign of noble souls.

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Online Brand Monitoring -- Essential for Business
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