Online Brand Monitoring — Essential for Business
Where to Start with Social Media Marketing?
|» Clearly Define Business Goals||» Define Marketing Objectives|
|» Define Measurement and KPIs||» Social Media Monitoring [learning to listen]|
|» Assess Receptiveness to Social Media Marketing||» Ability to Engage|
Why Monitor Social Media?
|» Listening and monitoring||» Support loyalty programs|
|» Influencer identification||» Competitive analysis|
|» Customer support||» Market research|
|» Engaging with customers||» SEO and link building|
|» Reputation management|