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Monthly Archives: June 2010

Online Brand Monitoring -- Essential for Business

Online Brand Monitoring-Essential for Business

Online Brand Monitoring — Essential for Business Where to Start with Social Media Marketing? » Clearly Define Business Goals » Define Marketing Objectives » Define Measurement and KPIs » Social Media Monitoring [learning to listen] » Assess Receptiveness to Social Media Marketing » Ability to Engage [Source: Forrester Research, Bazaarvoice ] Why Monitor Social Media? […]

Remember Why We Are Here?

Dent by Hugh Macleod – Hughtrain Manifesto Remember Why We Are Here? — To Make a Dent in the Universe It was always Steve Jobs’ mantra: “Let’s make a dent in the universe”. Hugh Macleod incorporated it into the Hughtrain Manifesto: ”Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do […]

Nimble, a Razorfish Report on Publishing in the Digital Age

Nimble contends that the industry needs to develop additional revenue models that build on the brand’s core value proposition Several models to consider are: » Paid Content – The key to success in implementing this model is developing new products and services that align with the brand’s value proposition while providing unique, meaningful experiences to […]