Social Media is Changing Business - Intersection Consulting - Mark Smicklas

22nd April, 2010 Michele Business, Featured, Marketing, News, Social Media

Most Marketers Use Social Media

SocialMediaExaminer surveyed 1,898 respondents, of which 98% were business owners or employees, 1% were students and 1% unemployed, via Twitter, Facebook, LinkedIn, Email [me included] during a five-day period [January 2010].

Please download the complete report here: SocialMediaMarketingReport2010

Thank you Michael Stelzner !

Findings Include:

Nine in 10 Marketers Use Social Media [Small businesses were slightly more likely to be using social media]

Experience Growing, But Still Low

65% of marketers have either just started using social media (22%) or only been using it for a few months (43%)

More B2B companies have been using social media longer than their B2C counterparts.

Most Marketers Use Social Media at Least Six Hours Weekly

A combined 12.5% of marketers spend more than 20 hours each week on social media.

The largest group used social media one to 5 hours per week and 76% of marketers are spending at least four hours each week on their social media marketing efforts.

More Experience Equals More Usage

There is a direct relationship between how long marketers have been using social media and their weekly time commitment.

Newbies commitment was one hour per week. However, for marketers who have adopted social media for a few months or longer, the median jumps to 10 hours per week.

Almost Half of Global Marketers Use SocNets

Almost half of global marketers currently use social media in their marketing efforts, according to a recent study from marketing technology provider Unica Global Marketing Survey2010 [Unica.com]

In addition, comparing US and Canadian marketers with their European counterparts, the study reveals that a much higher percentage of marketers in North America (58%) currently use social media than marketers in Europe (34%).

Please refer to entire article here: Most Marketers Use Social Media, But are New to It [MarketingCharts.com]

Related articles

Why Do Small Businesses Spend More On Social Media Content? @SteveMacDonald (maxozbiz.blogspot.com)

Tags: Business, Facebook, Internet Marketing, LinkedIn, Marketing, Marketing and Advertising, Social Media, social media marketing, Twitter

Written by Michele

864 Posts in Total See Them »

6 comments

Newest | Oldest

selene pbarraza

RT @maxOz: Most Marketers Use Social Media ... - http://bit.ly/9f2C0l by @maxOz

admin

Thanks Selena for the RT, Cheers Michele

michele smorgon

Most Marketers Use Social Media ... - http://bit.ly/9f2C0l by @maxOz

maxOz

Most Marketers Use Social Media ... - http://www.socialmedia-max.com/2010/04/m... by @maxOz

selenestar

RT @maxOz: Most Marketers Use Social Media ... - http://www.socialmedia-max.com/2010/04/m... by @maxOz

admin

Appreciate your following, take care, Michele

Inside-The-Four-Major-Consumer-Segments-And-Why-You-Should-Know-Them

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

The Mobile Industry In Numbers

This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

The SEO Puzzle 2012

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together

How Strong Is Your Password?

October is National Cyber Security Awareness Month (NCSAM 2012. It more important than ever to safely manage your passwords. Password theft has increased by 300% so far in 2012, and that trend will continue to grow. So how can you manage those passwords safely?

The Social Media Side Of Incident Response… And The 9 Social Dimensions Of Crisis PR

How To Train Your Employees To Handle Social Media

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

How To Train Your Employees To Handle Social Media

4 Social Consumer Segments To Watch

Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them

The State Of Social Media Marketing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

Most Marketers Use Social Media