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B2B Profile Tool

B2B marketers, eager to know how social media fits into the marketing mix, can use the Social Technographics® Profiles of business decision-makers to design marketing programs that not only capitalize on emerging social behaviors but also fundamentally change the nature of the marketing relationship between B2B buyers and sellers.
Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks for social participation.

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