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Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year


According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.
social-media-time
Country Unique Audience (000) Time per Person (hh:mm:ss)
United States 142,052 6:09:13
Japan 46,558 2:50:21
Brazil 31,345 4:33:10
United Kingdom 29,129 6:07:54
Germany 28,057 4:11:45
France 26,786 4:04:39
Spain 19,456 5:30:55
Italy 18,256 6:00:07
Australia 9,895 6:52:28
Switzerland 2,451 3:54:34
Source: © 2010 The Nielsen Company
*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy
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    2 Comments

    1. RT @maxOz Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year – http://bit.ly/adwfdc by @maxOz

    2. Thanks, socialmediafilter, for the RT, Have a great evening! Cheers Michele

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