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Monthly Archives: January 2010

7 Step B2B Social Media Content Sharing Strategy | Social Media B2B

Kipp Bodnar I am in agreement with Kipp; sharing is definitely a key factor when it comes to Social Media. I have taken the main points from Kipp’s post: “When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels […]

The 10 Stages of Social Media Integration in Business

The 10 Stages of Social Media Integration in Business | Brian Solis What follows is the unabridged version of my post on Mashable, “The 10 Stages of Social Media Business Integration.“ An overnight success ten plus years in the making, Social Media is as transformative as it is evolutionary. With every day that passes, we […]

The 10 Stages of Social Media …

The 10 Stages of Social Media Integration in Business [unabridged]» briansolis.com… »RT @briansolis Social media is indeed a privilege

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

by Brian Solis I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and […]

Social Media Trends for 2010

by Jeremiah Owyang, Altimeter Group Companies Must Approach Social Programs In A Coordinated Effort Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly […]

Social Technographics: Conversationalists get onto the ladder

by Josh Bernoff Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market’s social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That’s because the actual data told me that people participate in multiple […]

Consumer Profile Tool

A more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started. Forrester’s Social Technographics® classifies consumers into six overlapping levels of participation. Based on survey […]