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26th June, 2009 Blogging, Marketing

Dramatic Shift in Marketing Reality

Advertising on Times Square, New York City
Image via Wikipedia


Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers.

The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers:

To find new ways how to get people engaged again in products, advertising and in brands.

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    Written by Michele


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