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Monthly Archives: June 2009

Dramatic Shift in Marketing Reality

Image via Wikipedia Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again […]

Social Media: The Old Game Has New Rules

This Presentation shows the basics of how social media has changed the landscape of marketing. But has it? Or is it just the same game, but with new rules and different platforms of expression? There has been much conjecture about Social Media of late.What do you think? Is it  is  a fad. There has been […]