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What a Social Media Expert Should Be

What is a social media expert?

Looking at the wide variety of social media experts, it is easy to quickly become jaded to their assorted value propositions. At the same time, however, there is still the inkling that social media is part of a greater transition from Television, radio, and print media to the web. This transition will occur and it will not simply be a matter of copying content from one staging area to another. The internet is a two (in fact, a multi-way) medium and leveraging this power will require knowledge of social media and how to utilize it. This is where knowledge of social networks and marketing across these channels comes in. There will be a need for social media experts and some will emerge who can create value. Currently, however, we are still in the starting stages of this transition and many of these ‘experts’ have little more than a couple of months more knowledge and experience than their customers. The list below discusses some of the traits that a real social media professional should exhibit. These traits should be up front and free. The specific details of their offerings may of course cost money, but there should at least be a well presented and organized presentation of how they can deliver on their stated promises.

By Microgeist, continue with the original here

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2 Comments

  1. I’d go even further and suggest the social media is such a broad area that experts will develop in certain fields, for instance, we already have blogging experts, community management specialists, webinar specialists, interaction design specialists and so on.. in that sense I think the “social media expert” will become a redundant term, replaced by some more specific terms… terms perhaps that pertain to people who’ve had more than a few months of experience as you suggest 😉

  2. […] media expert? Looking at the wide variety of social media experts, it is easy to quickly become jaded to their assorted value propositions.  […]

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