Many companies have a handful of social media profiles that they manage, on a frequent or infrequent basis. But is this enough?
What are the best practices for using social media effectively?
To answer this question, it’s helpful to look at our recent research into high growth firms.
Brand, Business, Marketing, Social Media, Social-Business-Marketing
Using Social Media Effectively: What We Can Learn From High Growth Firms
Infographics, News, Online-Reputation, Social-Business-Marketing
Corporate Online Reputation Blind Spot?
More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn’t care about online reputation
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Internet, Marketing, News, Social-Business-Marketing
Three Small Business Marketing Techniques That Work
Small business marketing is essential to gain visibility for a company. Without visibility, customers will not be aware of your products and services.
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Infographics, Online-Communities, Social Media, Social-Business-Marketing
Time Spent On Social Media
Social Media and Social Networking now accounts for 18% of time spent online, according to this Infographic by Morrison & Foerster Socially Aware Blog. The Infographic looks at online behavior of Americans, including second-screen habits, demographic patterns and annual changes. Source. Since 2006, the amount of time that the average person spent on social-networking sites […]
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Communication, Facebook, Infographics, Marketing, News, Online-Communities
The Simple Science of Facebook Engagement
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content.
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Digital, Digital-By-Design, Infographics, Internet, Marketing, News
Time To Embrace The Digital Future Australia
In today’s multichannel world, the boundaries between virtual and physical stores are blurred and competition from international retailers is growing. Retail landscape has irrevocably changed – from “bricks and mortar” to “bricks and clicks” to purely “e-tail” – the evolution of retail is ongoing and carries
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Business, CareerOz, Communication, Infographics, Marketing, News, Social Media, Social-Business-Marketing
How To Train Your Employees To Handle Social Media
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Continue ReadingCreating An Integrated Marketing Campaign
When creating an integrated marketing campaign we use both online and offline elements. Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?
Email Hour By Hour
The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.
Corporate Online Reputation Blind Spot?
More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn't care about online reputation
The Mobile Industry In Numbers
This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.
10 Best Colleges For Game-Based Learning
Educators have begun to see the value in the games medium for helping students learn. While the research is still developing and some professors are still skeptical, these 10 colleges represent your best bets for learning while playing video and other games.
The SEO Puzzle 2012
SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together
How To Train Your Employees To Handle Social Media
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
4 Social Consumer Segments To Watch
Insights into four major consumer segments that are researching your brand online and most importantly the best ways you can reach them
The State Of Social Media Marketing
The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing
Email Hour By Hour
The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery up to 23%.
The Online Registration Challenge
Compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.
The Mobile Industry In Numbers
This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers. This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.
